
Designing Tomorrow, Better
Setup
How can we normalize inconceivable futures? At any given moment, there are multiple, parallel futures fighting for dominance – emerging from science fiction, political parties, corporate visions, counter cultures, and more. But in all cases, they need design to compete and thrive. Across the last decade COLLINS has worked with many of the world's leading organizations, including Spotify, Nike, Mailchimp, Instagram, Microsoft, the Guggenheim and Target. Over that time, the firm has developed a new approach to design integrating mythology, visuality and experience so people and organizations can make bigger, more successful leaps into the future. This session will explore how this approach inspired one designer to completely rethink how we should combat environmental degradation and how it helped a celebrated global entertainment company turn massive change to their advantage.
Explore More
Arts















Jump in by watching our ten most popular talks of all time. From black holes to jazz and civil rights to psychology hacks, we've collected the talks that remain audience favor...





From the Supreme Court's ruling on abortion rights to public health's role in addressing gun violence to the devastating human toll of the war in Ukraine, this year's Aspen Id...





The nature of beauty, and whether it’s objective or subjective, is the subject of timeless philosophical debate. Do perceptions of beauty vary culturally and generationally, o...

Psychologist Marisa Franco explains the biggest misconceptions that are hurting our friendships, how relationships shape our personalities and sense of self, and why friendshi...




While the workforce is still adapting to the changing economic landscape, one thing is certain — the traditional blueprints for education and the workplace have been ripped up...



While the workforce is still adapting to the changing economic landscape, one thing is certain — the traditional blueprints for education and the workplace have been ripped up...

Today's kids are coming of age against a backdrop of political, social, technological, and economic upheaval. While these circumstances are shaping a precocious generation tha...

For people with post-traumatic stress disorder, therapy assisted by the drug MDMA may provide lasting relief, with a new way of seeing their trauma and themselves. Rachel Yehu...