As Latino Americans emerge as the majority minority and the new mainstream, representing 18 percent of the US population and approaching one-third by 2060, questions are emerging about where and how Latinos fit into the national narrative. Latinos are revitalizing rural communities, starting businesses, and entering the workforce and educational system at record rates, yet they are often lost among the traditional storylines of race and identity in America and overlooked in policy-making, decision-making, and media circles. Participants engage in an open dialogue on what it means to be Latino in America in our current environment with Monica Lozano, chair of the Aspen Institute Latinos and Society Program, Maria Hinojosa, host of “Latino USA,” and Janet Murguia, president and CEO of the National Council of La Raza.